Site goals & audience

Compiled from the Site Goal setup interview for Episcopal.me. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Episcopal and Anglican clergy (rectors, vicars, deacons), vestry members, wardens, and lay leaders serving small-to-medium parishes—people responsible for parish vitality, communications, formation, and outreach. Secondary audience includes diocesan staff and lay ministers exploring online community building and website tools for their congregations.

Primary goal

Grow Episcopal.me's audience of clergy and lay leaders, deepen engagement with parish revitalization content, and convert visitors into booked parish consultations—targeting 10 consultations per month while keeping members and the wider Anglican community informed and active.

Geographic reach

Global / international — serving the worldwide Anglican Communion with an emphasis on English-speaking Episcopal and Anglican parishes

Website type & positioning

Parish resource and consulting hub for Episcopal/Anglican faith communities

90-day targets

Within 90 days: 10 parish consultations booked per month; steady growth in unique visitors and returning readers; measurable lift in event RSVPs and newsletter/community sign-ups; deeper engagement (comments, shares, repeat visits) on revitalization and website-tools content.

Content strategy

Publish practical, pastorally-grounded content on small parish revitalization, congregational growth, online community building, and parish website tools. Pair teaching articles with clear calls to book a parish consultation, plus event promotion and member-facing updates to keep the community informed and returning.

Industry & expertise

Faith community / Episcopal Church — Ministry resource and consulting site within the Episcopal Church and broader Anglican Communion, focused on equipping small-to-medium parishes with revitalization strategies, digital community tools, and pastoral leadership support.